What does adidas stand for? The company is a German multinational that designs and manufactures premium-quality sports shoes, apparel, and equipment. Its name originates from the last name of its founder, Adolf “Adi” Dassler. Originally known as “Dassler Brothers Shoe Factory,” the company is one of the world’s leading athletic shoe and apparel manufacturers. It was founded in 1924 by Adolf and Rudolf Dassler and was later split up into two separate companies: adidas and Dassler Brothers Shuhfabrik.
Caen’s quip, “Adidas stands for All Day I Dream,” first became widely known in the fall of 1997 when a Canadian sporting goods retailer announced the company’s products with the acronym. The slogan was a hit, and the company was quick to capitalize on its success. The company’s logo, however, has been changed numerous times. Now, the classic trefoil logo is reserved for more traditional Adidas products.
The Adidas name, pronounced “AH-dee-dahs”, is a portmanteau of the first two letters. The company was founded by Adolf Dassler, a German who was looking for a way to make a company with an easily-remembered logo that was unique. His brand’s logo also became recognizable, as Jesse Owens wore the shoes at the 1936 Berlin Olympics.
The acronym ADIDAS is used in clothing and miscellaneous fields. It is short for Adidas, All Day I Dream, and All-Day. The company is one of the most popular athletic wear manufacturers in the world, and has a global presence. The name is also used as a slang term in some circles. ADIDAS is a shorthand term used by athletes, but the meaning is the same: the athletic company sells sportswear and apparel.
When introducing new products, Adidas introduced its infamous Trefoil logo. The iconic logo evoked performance. Later, the company expanded beyond soccer and became known for its lifestyle and street wear. Its founders made sure to provide athletes with a high-quality product no matter the style or activity. In fact, Reinhold Messner climbed mountains wearing adidas shoes and Nadia Comaneci scored perfect 10s while wearing the shoes.
Adidas has not said when the Loop project began. It was likely developed as the company was developing its Speedfactory assembly line and experimenting with new energy-returning polymer foams. It was this innovation that allowed Adidas to make a comeback in the consumer market, beat out Under Armor in the global sneaker industry, and became the driving technical aesthetic of the footwear. When it was finished, the Loop was ready for wide release in the spring or summer of 2021.